What is digital communication?

Digital Communication

Digital communication also known as digital communication is an opportunity to create and maintain connections with people.

When do we need digital communication and through which channels do we communicate today within companies?

Definition and brief history of digital communication

Digital communication is a new communication discipline .
It designates all the exchanges and information transmitted via all the media offered by the digital ecosystem.
In the professional field, digital communication defines the communication strategies and actions carried out on the web with the aim of transmitting:
  • messages, values,
  • or even results.
These actions carried out attract the attention of target Internet users and improve the visibility of your company.
Appeared since the development of the Internet, digital communication is always in constant evolution. It follows the different changes in use and technological advances in the digital field.
Currently, to convey messages, digital communication uses a lot:
  • network animation,
  • or the moderation of a community .
Often confused with digital marketing, and even if the borders are becoming more and more diluted between digital communication and digital marketing , they remain two terms not to be confused.
Indeed, while digital marketing focuses on issues of offers and user experiences on the web, digital communication focuses on the interaction between Internet users and companies.

The different channels of digital communication

Because digital communication is a matter of objectives to be achieved and then of strategies to be implemented, depending on this, you can decide to share messages with a restricted circle of people or ensure that the information reaches the as many as possible.
Do you want to attract new customers? Improve the image of your brand? Promote a whole new service?
Depending on your objectives, the appropriate digital communication channels will not be the same, and can be:
  • social networks (main digital communication channel),
  • the website ,
  • the blog,
  • mobile app,
  • or emailing.

The form of messages sent in digital communication

In addition to the distribution channel, the form chosen and then given to the messages sent is also an integral part of the digital communication strategy .
Depending on the type of information to be transmitted, but also on the targeted Internet users, the person in charge of digital communication can opt for a message taking the form:
  • of a text,
  • a photograph, an illustration,
  • of an animation,
  • or a video.
To achieve its ultimate goal, which is to attract attention and interact with Internet users, digital communication does not require a large budget to be effective, unlike traditional communication (advertising, press , events, etc. .)
Digital communication is finally a great vector of opportunities to transmit information on a service / a product / an entity, but also to embellish them.

Finally, digital communication greatly facilitates reaching new customers thanks to the simple and rapid interactions it allows.